In early 2012, the French architect agency Agence Laurent Bansac Architecte was going through a very difficult period, as most other architecture agencies in France. Client of Fluorcom, for various digital communications services, the architecture agency needed to find new ways to reach potential new clients, so a new digital project was to be conceived with this goal in partnership with Fluorcom / EYE3 GROUP.
Leveraging the architecture agency’s expertise in conception and construction of buildings as well as the knowledge of Fluorcom in digital marketing, a new venture was created with the objective of offering useful information about all the aspects of the architecture of buildings in France, and for the people that could be interested, a possibility to obtain a quotation for their buildings projects.
Thus was born Architecte de Bâtiments, a guide for the conception and construction of buildings in France (only available in French).
Although this media website is quite simple, a lot of time and attention has been dedicated to create very useful contents to naturally drive a lot of traffic to the site. This editorial strategy has also been enhanced by a rigorous ongoing SEO service that following the Google guidelines on all technical, editorial and marketing fronts.
Having been published in early May 2012, Architecte de Bâtiments comes as a quite successful project with regards to the audience numbers, validating and consolidating Fluorcom’s skills in inbound marketing (production of quality content + digital content marketing), that ultimately harvest numerous requests for buildings quotations for the Agence Laurent Bansac Architecte.
As of February 2013, according to Google Analytics, the site attracts more than 7000 visits per month, for 6000 unique visitors, including almost 5000 in France, although the number of articles is still quite low.
As more contents shall be added and inboud marketing channels reinforced, after the initial launch phase, more ambitious goals are set in numbers of visitors, and qualified requests for quotations harvested, to further confirm the solidity of the project, both as a popular and financial success, and an independant venture with strong ties to both Agence Laurent Bansac Architectes and Fluorcom.
Updates shall be posted to inform about the evolution of this project, please do not hesitate to give us your feedback on that!