With the relative success of Architecte de Bâtiments and Architecte de Maisons and their tens of thousands of visitors each month, a new English version to guide people through the architecture of houses and buildings has just been released to tackle the demand of information from the international market in English.
Having launched the two websites in French in 2012 and 2013 and recently tested new ways to monetize them through e-commerce, the idea to translate, adapt and update their contents in English for a larger audience was finally implemented. Through a renewed branding and contents while reusing some of their responsive design, ArchiAdvisor is now available to guide project owners through the architecture of their houses and buildings.
With a lot of technical, legal and architectural information, beautifully illustrated with pictures of the buildings from Laurent Bansac Architect and the houses of James Bansac Architects, the contents have greatly been enhanced to cater to a larger international audience and respond to their needs for information.
With its expanding experience in the digital communication and marketing for architects and architecture in the French market, Fluorcom now aims at learning about the English market with this new media. And through Fluorcom’s experience in inbound marketing, this new challenge will surely provide new insights to better understand the global dynamics of SEO, social media and advertising.